3 Ideas for Posting to Social Media

Here at Ad Design, I have the responsibility of making and posting our digital content, but I've been slacking. The past couple of weeks have been very busy and I haven’t had time to create content. Can you relate? In the digital age, it is well known that social media is practically essential to reaching customers. Following are quick and simple ways to consistently update your content without having to waste your company's valuable time.

The simplest way to create social media content is to document your day. You may show what a typical day in the office looks like, what projects you’re currently working on, or introduce a new team member. To do this you can utilize stories through Facebook and Instagram. Stories are posts that have a time limit; your audience can only access it for, typically, a 24 hour period. I enjoy using Instagram stories in which I take advantage of the tools that are available. You can add filters, effects, text, and stickers to up your story game. Engage customers with polls and questionnaires that pertain to your product or services. Use stories as much as you want without bombarding your audience with photos and posts.

Twitter posts can also be updated multiple times a day, as the content cannot exceed 140 characters. Keep your posts simple, clear, and informative. “Take 15% off your purchase today when you use code C15,” or “Have you met our newest coworker @johndoe15.” Add tags (@) and hashtags (#) to your posts to make them more accessible to a wide audience.