In any introductory art class you will most certainly be learning about the color wheel; in fact, it will be one of your first lessons. I still have the color wheel I created in college and boy, could I make something so much better now! We all know what a color wheel looks like, right, but how do we use it? Why is it important to understand how it works when creating a brand? Let's answer these questions and explore how useful the color wheel can be in graphic design, particularly in brand establishment!
