Engage Customers without Leaving your Desk

Social distancing: a new term to us just a year ago. COVID-19 has changed the way we live, interact, and do business. Digital marketing has been around since the early days of the internet, but it has now become a necessary tool for marketing teams. This type of strategy can be executed in a number of ways, including through email. Following, we dig into the benefits of email marketing.

Email marketing can be an ad for a product, a message about specials, infographics, or articles. I tend to get a lot of email marketing from bookstores that I enjoy, telling me about their monthly picks, new releases, or discounts. This is a great way to get information to your customers or remind them about your services. According to a survey by Marketing Sherpa, customers preferred email over mail, T.V. ads, print media, phone calls, and even social media (Sherman, 2019). Customers may prefer email marketing over other strategies because emails can be personalized.

Many companies allow their customers to choose specific content to be shown in their emails. For example, if you have an Amazon Prime membership, your account allows you to check mark only the departments in which you are interested in knowing more about. Amazon will then only show you new products and sales going on in those specific departments. This also allows the business to have a larger return on investment when the email content is targeted to each specific customer’s needs.

The ROI or return on investment of email marketing tends to be quite high. According to Lyfe Marketing, “consumers who receive email marketing,” spend more, have larger orders, and buy more often than consumers who have not received email marketing. Furthermore, the “average return on email marketing investment [is] $44.25 for every dollar spent,” which is a great number (Sherman, 2019).

“Email [also] integrates well with other tactics” such as social media marketing and e-commerce websites (Sherman, 2019). Use a button in your emails that link to your website or social media accounts. Your customers can then easily see your content, services, and/or products. If you host frequent events and/or specials, you may create specific social pages or exclusives for members that allow them to be the first to receive email notifications about those events/specials. This will allow current customers to be in-the-know even during quarantine.

Need some more ideas? See the list below for topics that you can include in your company’s email marketing. 

• Introduce your team or a new employee; let your customers get to know you and the company.
• Send loyal customers coupons for their next visit or purchase; make sure you mention how much you appreciate their loyalty.
• Write a company summary or update; maybe your business is moving into a new building or adding a new service. This is a great way to inform customers of your ongoing projects.
• Show customers your new products and why it would be good to invest in them.

Here at Ad Design, we use email marketing on the regular to reach our customers. Every new season means new products that our customers may not know about otherwise, especially during the pandemic. As a business owner, you should be reaching out to your customers; don’t let them forget about you and your loyal clients will appreciate the time you took to keep them informed. Happy emailing!